Paul Johnson is the Owner/President of 1st Alliance. He has been in insurance as an agent since April 1st 2001. After 3 years with a direct insurance writer, he decided to open an Independent Insurance Agency in the Olive Branch, MS area. He knew how important it was to have many insurance carriers to be able to quote through since each person's situation is different. He also wanted to open the first, "all friendly staff" agency in the insurance industry. He was very focused on finding the right agents/customer service representatives to meet each customer's need no matter how difficult the situation might be. He challenges anyone to find friendlier people with only one focus in mind and that focus being to help people find the best insurance for the money. He makes one promise and one promise only and it is that each time you call 1st Alliance Insurance, you will find the staff ready and willing to help you in every way possible even if that means referring you to someone else that could meet your needs better. He wants you to take the challenge and call 1st Alliance Insurance today! You'll be glad you did.

1st Alliance Insurance Agency
Serving Olive Branch, MS
We're Open. Call 662-404-8424 or Request an Appointment
Insurance Provider in Olive Branch, MS
1st Alliance Insurance Agency is a locally owned and independent insurance company in Olive Branch, MS. We want to ensure that you're sheltered from unforeseen out-of-pocket expenses, and we’ll pay attention to details when choosing an appropriate policy.
When you’re ready to work with one of our highly experienced agents, we’ll set up a flexible appointment time that accommodates your busy schedule. Our company is dedicated to client satisfaction. We specialize in:
- Business insurance
- Home insurance
- Health insurance
- Life insurance
Whenever you’re searching for a qualified insurance agency in the greater Olive Branch area, we hope you’ll consider working with us. At 1st Alliance Insurance Agency, we’ll strive to assist you in a timely manner so you can rest easy in knowing you’re fully protected. Take advantage of our flexible hours; our agents are available Monday – Friday, 8am – 5pm, to assist you. Get in touch with us today to schedule an appointment.
Our Team
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Paul Johnson
Owner/President
Paul Johnson is the Owner/President of 1st Alliance. He has been in insurance as an agent since April 1st 2001. After 3 years with a direct insurance writer, he decided to open an Independent Insurance Agency in the Olive Branch, MS area. He knew how important it was to have many insurance carriers to be able to quote through since each person's situation is different. He also wanted to open the first, "all friendly staff" agency in the insurance industry. He was very focused on finding the right agents/customer service representatives to meet each customer's need no matter how difficult the situation might be. He challenges anyone to find friendlier people with only one focus in mind and that focus being to help people find the best insurance for the money. He makes one promise and one promise only and it is that each time you call 1st Alliance Insurance, you will find the staff ready and willing to help you in every way possible even if that means referring you to someone else that could meet your needs better. He wants you to take the challenge and call 1st Alliance Insurance today! You'll be glad you did.Read More -
Marie McDaniel Caruth
Personal Lines Producer/CSR
Marie McDaniel Caruth is an Agent/Producer with 1st Alliance Insurance. Marie has over 20 years experience in the insurance industry. She has been with 1st Alliance since January of 2008. Over the years she has quickly developed a loyal book of business. She resides and works in the same town she grew up in. She is dedicated to building long term relationships of trust, professionalism, and friendship. Marie is licensed in both Property and Casualty as well as Life and Health Insurance.Read More -
Vicki Keen
Personal Lines Producer/CSR
Vicki Keen has been with 1st Alliance since the business opened in August of 2004. This is her first experience in the insurance industry and she has found her calling. She loves what she does and it shows when she is on the phone with a client or potential client. Prior to this, Vicki was a successful hair stylist in Jackson, MS where she worked for over 30 years. This experience has given her much understanding of customer service and she is great at it!!! Vicki is the agency's office manager and is also a producer.Read More -
Christy Garner
Personal Lines Producer/CSR
Christy is an Agent/Producer at 1st Alliance Insurance, and has been with the agency since April of 2013. Although originally from Mississippi, she moved here from Sherwood, Arkansas in 2013. She has a great personality and is more than willing to meet each of her clients needs no matter what the problem is. Christy WILL find the solution for each one! She is very friendly and loves to know her clients on a personal level. She writes Property and Casualty Insurance. Christy has two daughters, 13 and 18 and loves spending time with them every chance she gets that she isn't at work!!Read More -
Donna Trimarche
Commercial Sales Producer
Donna is an Agent/Producer with 1st Alliance Insurance. She has over 25+ years experience in the wholesale/MGA Commercial Insurance Industry. She has been with 1St Alliance Insurance since May of 2015 and is currently growing a commercial book of business for the agency and is excited in doing more! She is very Customer Service oriented, and will always find a way to get the best Insurance Company for your commercial needs.Read More

Paul Johnson is the Owner/President of 1st Alliance. He has been in insurance as an agent since April 1st 2001. After 3 years with a direct insurance writer, he decided to open an Independent Insurance Agency in the Olive Branch, MS area. He knew how important it was to have many insurance carriers to be able to quote through since each person's situation is different. He also wanted to open the first, "all friendly staff" agency in the insurance industry. He was very focused on finding the right agents/customer service representatives to meet each customer's need no matter how difficult the situation might be. He challenges anyone to find friendlier people with only one focus in mind and that focus being to help people find the best insurance for the money. He makes one promise and one promise only and it is that each time you call 1st Alliance Insurance, you will find the staff ready and willing to help you in every way possible even if that means referring you to someone else that could meet your needs better. He wants you to take the challenge and call 1st Alliance Insurance today! You'll be glad you did.

Marie McDaniel Caruth is an Agent/Producer with 1st Alliance Insurance. Marie has over 20 years experience in the insurance industry. She has been with 1st Alliance since January of 2008. Over the years she has quickly developed a loyal book of business. She resides and works in the same town she grew up in. She is dedicated to building long term relationships of trust, professionalism, and friendship. Marie is licensed in both Property and Casualty as well as Life and Health Insurance.

Vicki Keen has been with 1st Alliance since the business opened in August of 2004. This is her first experience in the insurance industry and she has found her calling. She loves what she does and it shows when she is on the phone with a client or potential client. Prior to this, Vicki was a successful hair stylist in Jackson, MS where she worked for over 30 years. This experience has given her much understanding of customer service and she is great at it!!! Vicki is the agency's office manager and is also a producer.

Christy is an Agent/Producer at 1st Alliance Insurance, and has been with the agency since April of 2013. Although originally from Mississippi, she moved here from Sherwood, Arkansas in 2013. She has a great personality and is more than willing to meet each of her clients needs no matter what the problem is. Christy WILL find the solution for each one! She is very friendly and loves to know her clients on a personal level. She writes Property and Casualty Insurance. Christy has two daughters, 13 and 18 and loves spending time with them every chance she gets that she isn't at work!!

Donna is an Agent/Producer with 1st Alliance Insurance. She has over 25+ years experience in the wholesale/MGA Commercial Insurance Industry. She has been with 1St Alliance Insurance since May of 2015 and is currently growing a commercial book of business for the agency and is excited in doing more! She is very Customer Service oriented, and will always find a way to get the best Insurance Company for your commercial needs.






Reviews
Reviews
Donna is my agent she help me out a whole lot on getting insurance to get my business started.. I made the right choice...Thanks alot Donna!!!!
I just can't say enough about this awesome team!! Marie Caruth is my agent and is awesome!! But I must brag on the rest of the ladies.. I have talked with Vicky on several occasions and she has helped me out with various different insurance needs.. and Christy helped me when I was in an auto accident last month...Team work indeed... Thanks ladies :)
1st alliance insurance owners are a real pleasure to talk to and do business with. Very knowledgeable about auto and home insurance.
I had been looking for a company that would write renters insurance on a mobile home for awhile now. I was referred to Marie Caruth. She worked and got me quotes and I am sold. I will shop my Auto Insurance when it comes time for renewal. If you need insurance call Marie.
I just switched to 1st Alliance, and they were fantastic! The staff is knowledgeable, courteous, friendly and considers my needs and financial limits. I would highly recommend going with 1st Alliance. They consider all the options out there and help you select the best insurance carrier to meet your needs.
I have been with 1st Alliance almost since the beginning. Marie is my agent and has been for 20+ years. She takes care of all of our insurance needs as well as my entire family. Everybody at the agency makes you feel like family. Give them a try!!!
I just returned from signing the paperwork, moving my auto and homeowners insurance to 1st Alliance. Vicki was very helpful in processing the new account and the rates for both auto and home were less than we were paying with our old provider. I recommend 1st Alliance for anyone looking to lower their rates and have great coverage and their office staff is the icing on the cake!
I can't say enough about First Alliance Insurance and the agents that work there. I've used First Alliance for almost 10 years and I've been using Marie Caruth even before she was a First Alliance Insurance Agent. I couldn't ask for anyone better to handle my insurance needs. I have recommended First Aliance Insurance to several of my friends and family. My parents and my brother and his family currently use Marie at First Alliance as well and they are equally pleased with them.
Marie Caruth is a great insurance agent, she sold me on 1st Alliance Insurance. Marie is very friendly, helpful, knowledgeable, and does what it takes to get the job done in a reasonable amount of time. Marie was able to help me find the best rates available for my insurance needs. I have my car, home, and life insurance with 1st Alliance. Great job Marie and 1st Alliance! Thanks!!!
Great service.
Love it the best helped me and my family in so many ways.
Quality of service!
great and timely customer service!!! always provide timely response to email, phone and inquires for information, and questions.
Great service
Both Paul and Christy have been able to help me out with insurance over the past couple years. They worked hard to find me the best rate in a timely manner. Both have been kind, friendly, and nothing but professional in the ways they have carried out their business. I highly recommend 1st Alliance to all my friends and family looking for better quality and better rate insurance.
Professional and friendly
Very responsive and friendly staff. Looks for the best that fits each individuals needs.
Best Service Possible
1st Alliance has been the friendliest and most helpful insurance agency I've ever dealt with in my 25 years of driving. Paul Johnson and his staff are quick to respond to any questions or quotes I may have...I will continue to refer 1st Alliance to friends and family...everyone needs an insurance agency like 1st Alliance!!!
Very professional and friendly with very competitive rates
The team at 1st alliance goes above and beyond to make sure all of my insurance needs are met for home, life and auto. Very courteous and friendly staff, I think of them as friends and family more than anything else. I would and do highly recommend 1st alliance to all of my coworkers, friends and family as I know they will provide top notch service at very competitive rate. If anyone is looking please do yourself a favor and stop by or give 1st alliance a call, you will be glad you did!
Great customer service. Always easy to contact someone. The staff greatly assisted with insuring a special recreation vehicle that had difficult VIN # and 1st Alliance was persistent in getting it all resolved and insured. It would have been a long hard drawn out process for anybody else.
The team at 1st Alliance is super friendly! They have always been very helpful the times I've had to call or visit the office. Very good in remembering me as a person, not just a customer; a sign of great customer service. Thank you 1st Alliance for always being there when I need you!
I can honestly say I have no problem recommending 1st Alliance to my friends and family as their insurance company! The staff is very knowledgeable and thorough. They are all so friendly, and Mr. Johnson runs a first rate insurance agency. I feel very secure having 1st Alliance taking care of my insurance needs!
Great service
I am thrilled to find an insurance agency who is friendly and always ready to help me with ALL my insurance needs. If I have a quick question they are eager to listen and help me figure out the best route to go and the best policy to meet my needs. I am a very pleased client!
They were very helpful in making sure I got everything I needed. The office personal was awesome and easy to talk to Thanks
Great service!
Love it! Anything I need I can call or text my agent.
They are always accessible and helpful when I call. Always get back to me asap.
They now handle all my insurance needs. Our home, cars, medical, etc. I've been unable to beat their prices. Always reasonable. Recently we moved to a rural area in Mississippi. Our home insurance is almost half. I am grateful for their service to me and my wife.
Donna Rigsby loan officer
I work with many clients. which in the mortgage business we try to give as much service to the customer as we can. 1st Alliance Insurance Agency is a top rated insurance co in Desoto co . They are very professional. They go the extra mile to help the customer. i am able to walk into there office with my client or call and get fast service. I would recommend 1st Alliance to any and everyone that i come in contact with. For Homeowners , car life and any type of Insurance that they provide.
Great service! Above and beyond!!
I have had my insurance with them for a long time and they are so great to work with!! I like the fact that they can quote through many companies to find the best quote!! I have been with many companies that they represent and it's nice!! Thanks guys.
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