Paul Johnson is the Owner/President of 1st Alliance. He has been in insurance as an agent since April 1st 2001. After 3 years with a direct insurance writer, he decided to open an Independent Insurance Agency in the Olive Branch, MS area. He knew how important it was to have many insurance carriers to be able to quote through since each person's situation is different. He also wanted to open the first, "all friendly staff" agency in the insurance industry. He was very focused on finding the right agents/customer service representatives to meet each customer's need no matter how difficult the situation might be. He challenges anyone to find friendlier people with only one focus in mind and that focus being to help people find the best insurance for the money. He makes one promise and one promise only and it is that each time you call 1st Alliance Insurance, you will find the staff ready and willing to help you in every way possible even if that means referring you to someone else that could meet your needs better. He wants you to take the challenge and call 1st Alliance Insurance today! You'll be glad you did.
Christy is an Agent/Producer at 1st Alliance Insurance, and has been with the agency since April of 2013. Although originally from Mississippi, she moved here from Sherwood, Arkansas in 2013. She has a great personality and is more than willing to meet each of her clients needs no matter what the problem is. Christy WILL find the solution for each one! She is very friendly and loves to know her clients on a personal level. She writes Property and Casualty Insurance. Christy is married to Josh, who serves in the TN Air National Guard, and has two daughters who are 22 and 17, and an adorable step-son, who is almost 9, that calls her Punkin. They love to travel, are involved with lots of community outreach projects, and cook a lot!
Vicki Keen has been with 1st Alliance since the business opened in August of 2004. This is her first experience in the insurance industry and she has found her calling. She loves what she does and it shows when she is on the phone with a client or potential client. Prior to this, Vicki was a successful hair stylist in Jackson, MS where she worked for over 30 years. This experience has given her much understanding of customer service and she is great at it!!! Vicki is the agency's office manager and is also a producer.
Marie McDaniel Caruth is an Agent/Producer with 1st Alliance Insurance. Marie has over 26 years experience in the insurance industry. She has been with 1st Alliance since January of 2008. Over the years she has quickly developed a loyal book of business. She resides and works in the same town she grew up in. She is dedicated to building long term relationships of trust, professionalism, and friendship. Marie is licensed in both Property and Casualty as well as Life and Health Insurance.
Donna is an Agent/Producer with 1st Alliance Insurance. She has over 25+ years experience in the wholesale/MGA Commercial Insurance Industry. She has been with 1St Alliance Insurance since May of 2015 and is currently growing a commercial book of business for the agency and is excited in doing more! She is very Customer Service oriented, and will always find a way to get the best Insurance Company for your commercial needs.
About 1st Alliance Insurance Agency
Our agency is a locally owned independent agency located in the heart of Olive Branch, MS. We service the insurance needs of Olive Branch, Southaven and the surrounding area.
Owner/Agent, Paul Johnson was born in Memphis, TN., to Dr. and Mrs. Richard Johnson. As the son of a pastor, Paul and his three siblings moved several times while growing up in MS. With each move he gained more and more knowledge and interest in the people of this great state. It was during these years that Paul realized his need to give back to his community.
As a young adult he moved to Jackson, MS, to attend Hinds Jr. College and Mississippi College, where he met his wife, Holly. He went on to finish his education at Mississippi State University. After they married, Paul and Holly relocated to Corinth, Mississippi where Paul began his career in the insurance industry, while Holly pursued her career in physical therapy. In 2004, Paul was given the opportunity to go back to his roots and open an insurance agency of his own in Olive Branch. Paul, Holly, and their three children now reside in Olive Branch where they are raising their family and continue to serve the Lord and the people of this strong community.
Here at 1st Alliance we take that same pride in helping you and your family. Whether you need home, auto, health, life or commercial insurance, give us a call and let us do all the work for you. You can also go to the request a quote tab and we will be glad to call you. We have many top rated companies to quote through. We know that one of those companies will be just right for you.
Marie at 1st Alliance shopped for my homeowner's insurance with my first home. She even worked with me to get it a little cheaper and tailor it to fit my needs and monthly mortgage payment. I am thankful for a local agent rather than staying on hold with the insurance company and never talking to the same person.
Marie with 1st Alliance has always been very helpful regarding our car insurance needs. Very professional, knowledgeable, and great at answering questions. Highly recommend!
I have been working with Marie with 1st Alliance Insurance Agency for a number of years noe for my auto and home insurance needs. She has always taken such good care of myself and my son. I am completely satisfied with the customer service I receive and would recommend Marie and 1st Alliance to anyone.
Marie saved me a lot of money on my insurance and she was so nice . I’m so glad she is my agent
Marie is incredible and has been so helpful. We use her for business and personal insurance needs.
Make sure you ask for Marie! She was amazing in helping me get auto insurance. Marie took her time in making sure I was going to have the cheapest auto insurance with full coverage. Thank you!
I love everyone at First Alliance Insurance! Marie answers my questions anytime of the day I text/call her! She always responds very quickly.
I’ve always had great service from Marie. She’s honest and genuine. She’s been my agent for years and is always pleasant to talk to!
Very friendly and helpful anytime and everytime I call and need anything very positive prompt service always
Marie has always taken excellent care of me and my I insurance needs.
I love having Marie Caruth as my agent!! Recently my husband had a wreck and I was really sick and had lost my voice completely. Marie was able to help me with everything through text and email. She was very thoughtful and accommodating!! I highly recommend her to be your agent as well!!!
Marie is the best! So helpful!
Marie has been nothing short of amazing over the years. I have two cars and my house insured through 1st Alliance and she has saved me money every year without me even asking. At my previous insurer I watched each year as my cost went gradually up but I have been pleasantly surprised that each year my bill goes down. When I first signed up with Marie she sat with me for an hour and went over each item in my policy that I did or didn’t need instead of just selling me one package at a high price. I am incredibly happy to have her and 1st alliance as my place of insurance and I have no plans of leaving.
Fast and friendly service that goes way above and beyond
Marie Caruth is the best agent. She has been my agent for many years and has always gone above and beyond for my needs.
What a huge blessing Paul and Christy have been! They helped me save so much money for the same coverage as I currently have! I couldn’t be happier with their customer service! You won’t meet two nicer, more helpful people! My checking account thanks you too!
A+ from us, the insurance agent Marie was super sweet and made the insurance process easy as pie!
I have had my insurance with Marie Caruth for as long as I can remember. She has always been able to keep my rates low and explain things where I can understand. I am one to shop insurances on a yearly basis but somehow Marie always keeps me in the best hands. I have recommended her to many of my friends over the years and couldn't ask for anything more. I had to make a claim about 5 years ago on my home and aside from the damage to my home, the claim process was amazing. The adjusters were out, did the estimates and the work was being done with almost none of my time being spent on it. This is when I realized I truly was with a place that knows their stuff. I have heard several horror stories from people that have to wait weeks for adjusters and the estimates that barely cover the work needed to bee done. That isn't the case here. A+
I highly recommend this company. I have been with this company at least 10 years. Mrs. Vicki is always pleasant to speak with and she always works hard to find me the best price. She also responds in a timely manor when I have any questions. Thank you Vicki for always offering great service.
Marie is the best. I haved worked with her for years. She is always responsive and knows insurance!
Marie Carruth is top notch! Always there when you need her. She's been my agent off and on for 20 years and I keep coming back to her! Just love everything about her!
Vicky is great, she understands the customers and works to handle their needs.
I’ve loved having Marie Caruth as my agent for the past few years now. Being a young adult and trying to figure out insurance has been a lot less stressful because is always so patient with all my questions and helpful!
Marie Caruth is my agent for the last 5 years. She is always fast and efficient, she works very hard to get us the best coverage for our money. She is friendly and very personable. I highly recommend her for all of your insurance needs.
Highly recommend Marie McDaniel! She’s great and helps in a snap if you call her. You call and she takes care of it right then.
I have had insurance with Marie at 1st Alliance Insurance for several years. I have been very pleased with this agency. I would recommend this company.
They do a great job of finding the lowest rates, and Marie always there if I need anything.
Marie is the best insurance agent , when we moved to Atlanta we had to leave her and then we moved back to Olive Branch we were covered before we ever left our drive way in Atlanta. We will never leave her again!
Awesome customer service. Very nice people to deal with and they got me good rates.
I love working with an independent insurance agency, but these guys really exceed my expectations. They are perfectly happy to spend a day doing research to find me the best coverage for my needs. I definitely recommend!
From the moment I called and inquired about quotes I was greeted with excellent customer service from Ms. Marie. She got me the best possible quote and always answered every time I called. Adding my new vehicle to our policy was fast and simple. Excellent service from everyone at 1st Alliance…
Marie at 1st Alliance did a great job finding me and insurance plan that was right for us. It was easy, fast, and my new rate is $40 cheaper than I was paying before! 😁
Marie is such a class act! Very professional yet down to earth!!! I will never change agents! Thank you Marie!
Ms. Vickie has been our agent for several years now. Friendly office!
Very proactive agency. Stays on top of competitive pricing before I even ask. Super helpful. Great customer service.
Vicki Keen at 1st Alliance has given us several years of impeccable service which has been “second to none”. I have had several agents within the Memphis/OB area for years and Vicki has been our agent for years and we will continue with 1st Alliance as long as Vicki Keen is there!
Been with 1st alliance for 9 years now and have saved money with my homeowners and auto insurance. Do yourself a favor and check out the fine folks at 1st alliance! Staff is very friendly and knowledgeable!
Good value and excellent customer support. Vicki has been especially helpful whenever I need something or have questions about my insurance policies.
I have been with 1st Alliance for years now and I have always been quite pleased with their product and their service. My Agent, Vicky Keen, has always been very helpful anytime I’ve had a claim. Additionally she has always been more than happy to help with any information I’ve needed. I can’t recommend them enough.
Marie is the best at 1st alliance insurance! She can always answer any question I have and wastes no time. She’s on top of it all the time! She makes getting insurance easy and explains everything in a way that I can understand! Thanks for being awesome Marie!
Marie is my agent, and has been for years! Great customer service and is always very helpful! Don't hesitate to give her a call for all of your insurance needs.
1st Alliance is very good! They are all very nice and hardworking. Christy is my agent & helped me out when I was a new driver. I would recommend them to anyone looking for insurance... in a heartbeat!
TOTALLY AMAZING!!!! I NEVER KNEW THAT TRYING TO GETTING INSURANCE COULD BE LESS STRESSFUL AS MRS. MARIE CARUTH MADE IT FOR ME AND MY FAMILY!! SHE WAS SO HELPFUL AND EXPLAINED EVERYTHING TO ME WHILE ALLOWING ME TO HAVE SEVERAL DIFFERENT OPTIONS TO ACCOMMODATE MY FINANCIAL INCOME!! SHE GAVE ME SOME VERY IMPORTANT INFORMATION AND ALSO TAUGHT ME SOME VALUABLE THINGS ABOUT INSURANCE POLICIES WHICH HELPED ME TO CHOSE THE BEST POLICY FOR ME!!!!! THANKS!!! I WILL RECOMMEND HER TO EVERYONE WHO IS IN THE MARKET FOR A GOOD , REASONABLE, AND HONEST AGENCY TO TRUST IN FOR THEIR FAMILY INSURANCE POLICIES. ( LIFE , AUTO, AND/OR HOME)
Quality service! Highly recommend!
I have used First Alliance for over 10 years. Marie is top notch at finding the best prices on insurance - always available to get quotes when I’m looking for cars and want to make sure insurance will be affordable. She has also helped tremendously in getting my kids on their own affordable policy as they grew into adults. But it’s not all about the great price - Marie really cares and it shows in her service level and commitment to quality! I’m glad I found First Alliance and Marie!
We have been doing business with 1st Alliance for many years. Vicki is our agent and she has always provided the BEST customer service! She takes really good care of us, ensuring that we get the best rates for our automobile, RV, home and life insurance needs. We highly recommend 1st Alliance as an insurance agency. Thanks for such wonderful service!
Christy Sparwasser was extremely helpful, kind, and went above and beyond to help me.
Marie Caruth is a great insurance agent, she sold me on 1st Alliance Insurance. Marie is very friendly, helpful, knowledgeable, and does what it takes to get the job done in a reasonable amount of time. Marie was able to help me find the best rates available for my insurance needs. I have my car, home, and life insurance with 1st Alliance. Great job Marie and 1st Alliance! Thanks!!!
The staff over at 1st Alliance is super helpful and thorough. I received my insurance quotes quickly and it was exactly what I was looking for.
Christy is always super helpful and responds in a timely manner to meet our needs! We are Very pleased with our business with this company this past year and currently! I definitely recommend them for any future home owner/auto insurance needs.
This place is the Beez kneez. I gave Christy information on the house and cars, then 15 mins later BAM saved 60 a month. Thanks Christy!
Christy Sparwasser is our agent. She handles all of our insurance needs. She is always looking out for us by keeping us up to date about new information that will help us get the best coverage for the best price. Very, very satisfied with all the services we have received through 1st Alliance.
We have been with 1st. Alliance insurance agency for years. Christy Sparwasser is our agent. She is a most helpful and attentive agent. I had a wreck last year and called her to help me. She calmed me down and walked me through every detail of what needed to happen. Sh is very cheerful and takes her job serious! She has helped save us a lot of money in the insurance quotes she has found for us and looks out for our best interest. The owner, Paul Johnson has also been available when needed and has always been friendly and helpful. I would definitely recommend this agency to anyone looking for great service and insurance care. I really do appreciate 1st Alliance Insurance Co. Debra Johnson
Great service and agents!! All are funny, smart and love their customers!!! Three amazing ladies!!!
Christy is my agent and helped me out tremendously when searching for new car and home insurance. She was always available to help and explain my policy to me very well so I knew all my coverages. If your looking for insurance or want better coverage at a lower rate I’d call her.
I have been with 1st Alliance almost since the beginning. Marie is my agent and has been for 20+ years. She takes care of all of our insurance needs as well as my entire family. Everybody at the agency makes you feel like family. Give them a try!!! Friendly staff and fast service.
Donna is my agent she help me out a whole lot on getting insurance to get my business started.. I made the right choice...Thanks alot Donna!!!!
I just can't say enough about this awesome team!! Marie Caruth is my agent and is awesome!! But I must brag on the rest of the ladies.. I have talked with Vicky on several occasions and she has helped me out with various different insurance needs.. and Christy helped me when I was in an auto accident last month...Team work indeed... Thanks ladies :)
1st alliance insurance owners are a real pleasure to talk to and do business with. Very knowledgeable about auto and home insurance.
I had been looking for a company that would write renters insurance on a mobile home for awhile now. I was referred to Marie Caruth. She worked and got me quotes and I am sold. I will shop my Auto Insurance when it comes time for renewal. If you need insurance call Marie.
I just switched to 1st Alliance, and they were fantastic! The staff is knowledgeable, courteous, friendly and considers my needs and financial limits. I would highly recommend going with 1st Alliance. They consider all the options out there and help you select the best insurance carrier to meet your needs.
I just returned from signing the paperwork, moving my auto and homeowners insurance to 1st Alliance. Vicki was very helpful in processing the new account and the rates for both auto and home were less than we were paying with our old provider. I recommend 1st Alliance for anyone looking to lower their rates and have great coverage and their office staff is the icing on the cake!
I can't say enough about First Alliance Insurance and the agents that work there. I've used First Alliance for almost 10 years and I've been using Marie Caruth even before she was a First Alliance Insurance Agent. I couldn't ask for anyone better to handle my insurance needs. I have recommended First Aliance Insurance to several of my friends and family. My parents and my brother and his family currently use Marie at First Alliance as well and they are equally pleased with them.
Great customer service
I pay my Homeowners insurance once a year and Marie Caruth sends me an email letting me know before it is due. It is very helpful for me. I am able to get the funds ready weeks before the payment is due. Extremely professional on the phone as well, it is a pleasure talking with Marie, she makes my day after I speak with her. I will always talk to her and make my transaction with her once a year as always. Great person to deal with, please keep up the great work. Talk to you soon. Thank you
Marie is the best!!!
Marie has been my agent for many years now. From getting car insurance after moving to MS, home insurance after buying my house, adding my son when he became a driver and next month adding my daughter, she has always been amazing & very helpful. She's the best ❤️.
I can build lots of things. I am very mechanically inclined but understanding rates, driving records, car values, and especially online pay or internet stuff is hard for me. The technical side of things. 1st Alliance has always been able to “ break it down” for me and help me better understand what goes on with my insurance. Not one single question has gone unanswered. Thumbs up 👍🏻.
Professional, knowledgeable, and friendly
Marie Carruth has been my agent for many many years. She’s knowledgeable, professional, and cares about her clients. She goes above and beyond to help in any way possible. She takes great care of not only myself but several family members. We truly think of her as part of our family. She continues to take such good care of our family, I know she’ll do the same for your family.
Marie Carruth has been my agent off and on for 20 years and I keep coming back! She's the best!
The absolute best!
I’ve been with these guys since I planted my foot in the Sipp 17 years ago and Ms. Vicki in the office is the bees knees. She is so incredibly helpful! The entire staff is great and attentive. Can’t speak highly enough! Great! Great! Great!
Marie has done a phenomenal job finding the best rates for my family for auto and home rates.
Marie does a good job finding the best rates for us regarding auto policies.
Marie was very professional and courteous we discussed different options and programs
Friendly staff and great service!
Been with 1st alliance for 8 years now and couldn’t be happier. Have saved a ton of money with my home owners and auto insurance. The staff is very friendly and very knowledgeable! Do yourself a favor and give them a try!
Our family has been with 1st Alliance for years. Vicki is always quick to answer any questions and someone that we can trust to take care of us every time!
Very friendly and helpful staff!
Marie always treats me as a good friend! Thanks for all your help!
Christy Sparwasser always does an amazing job helping us with our insurance needs. She always responds quickly and goes above and beyond to get us the best insurance to meet our needs.
Great customer service
Marie Caruth has been very helpful to me and my family. Very trust worthy and friendly. For all your insurance needs contact Marie. You won’t go wrong with 1st Alliance
Vicki has been very helpful to us as first time buyers, with great prices!
Marie is an excellent agent.
I have been doing business with Marie at 1st Alliance for more than a decade. Marie goes above and beyond to help me be sure I have the appropriate insurance at the best possible rate. She has taken initiative to re shop my insurance several times when she thought I might be able to get a better rate from a different company. She has always been willing to answer all of my questions and run different scenarios for me to help me figure the best coverage and rate. If you want an agent that treats you like a person and displays a genuine desire to help you Marie has always been that for me.
Incredible service, professional, prompt!
I’ve worked with Vicki for many years now! She’s on top of things! Quotes on new cars & home are always prompt! Being an independent agency allows them to shop around for the best rates! Very pleased!!
Top Notch Service
Marie has gone above and beyond as my agent. Initially I carried auto insurance only with 1st Alliance. Marie researched several carriers and found me the best rate. ( WHILE I WAITED) The quote took only about 10 minutes. Within weeks I had all my insurance needs managed by Marie. Through the years I am proud to say she is not just my agent......she is a friend.
Great service that makes you feel like family.
I was with national insurance company for 20years before giving 1st alliance a chance to offer a competitive vehicle insurance quote. Not only did they beat my company by a landslide in price they gave me a great home insurance premium as well. Which in return prompted me to request a life insurance policy also. That also was the best deal I could find as well. So needless to say they have me fully covered!
Expedient, dependable service
The folks at 1st Alliance Insurance really know their business and keep their customer's needs center-of-mind. We have auto and home insurance with them at very reasonable rates. It's easy to add and adapt policies to your needs, and they make sure their customers understand what is best for them. Polite, friendly service. Great communication. Easy payment options.
Love it the best helped me and my family in so many ways.
Quality of service!
great and timely customer service!!! always provide timely response to email, phone and inquires for information, and questions.
Both Paul and Christy have been able to help me out with insurance over the past couple years. They worked hard to find me the best rate in a timely manner. Both have been kind, friendly, and nothing but professional in the ways they have carried out their business. I highly recommend 1st Alliance to all my friends and family looking for better quality and better rate insurance.
Professional and friendly
Very responsive and friendly staff. Looks for the best that fits each individuals needs.
Best Service Possible
1st Alliance has been the friendliest and most helpful insurance agency I've ever dealt with in my 25 years of driving. Paul Johnson and his staff are quick to respond to any questions or quotes I may have...I will continue to refer 1st Alliance to friends and family...everyone needs an insurance agency like 1st Alliance!!!
Very professional and friendly with very competitive rates
The team at 1st alliance goes above and beyond to make sure all of my insurance needs are met for home, life and auto. Very courteous and friendly staff, I think of them as friends and family more than anything else. I would and do highly recommend 1st alliance to all of my coworkers, friends and family as I know they will provide top notch service at very competitive rate. If anyone is looking please do yourself a favor and stop by or give 1st alliance a call, you will be glad you did!
Great customer service. Always easy to contact someone. The staff greatly assisted with insuring a special recreation vehicle that had difficult VIN # and 1st Alliance was persistent in getting it all resolved and insured. It would have been a long hard drawn out process for anybody else.
The team at 1st Alliance is super friendly! They have always been very helpful the times I've had to call or visit the office. Very good in remembering me as a person, not just a customer; a sign of great customer service. Thank you 1st Alliance for always being there when I need you!
I can honestly say I have no problem recommending 1st Alliance to my friends and family as their insurance company! The staff is very knowledgeable and thorough. They are all so friendly, and Mr. Johnson runs a first rate insurance agency. I feel very secure having 1st Alliance taking care of my insurance needs!
I am thrilled to find an insurance agency who is friendly and always ready to help me with ALL my insurance needs. If I have a quick question they are eager to listen and help me figure out the best route to go and the best policy to meet my needs. I am a very pleased client!
They were very helpful in making sure I got everything I needed. The office personal was awesome and easy to talk to Thanks
Love it! Anything I need I can call or text my agent.
They are always accessible and helpful when I call. Always get back to me asap.
They now handle all my insurance needs. Our home, cars, medical, etc. I've been unable to beat their prices. Always reasonable. Recently we moved to a rural area in Mississippi. Our home insurance is almost half. I am grateful for their service to me and my wife.
Donna Rigsby loan officer
I work with many clients. which in the mortgage business we try to give as much service to the customer as we can. 1st Alliance Insurance Agency is a top rated insurance co in Desoto co . They are very professional. They go the extra mile to help the customer. i am able to walk into there office with my client or call and get fast service. I would recommend 1st Alliance to any and everyone that i come in contact with. For Homeowners , car life and any type of Insurance that they provide.
Great service! Above and beyond!!
I have had my insurance with them for a long time and they are so great to work with!! I like the fact that they can quote through many companies to find the best quote!! I have been with many companies that they represent and it's nice!! Thanks guys.
Limited Time Offer!
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1st Alliance Insurance Agency
7040 Wind Stone Blvd Suite 150
Olive Branch, MS 38654662-404-8424
Call in or email us and We will help you find just the right company!!
Offer Ends December 1, 2019
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