Serving Olive Branch, MS
Call 662-404-8424
7040 Wind Stone Blvd Suite 150 Olive Branch, MS 38654
24/7 Emergency Service
About
Paul Johnson
Owner/President
Paul Johnson is the Owner/President of 1st Alliance. He has been in insurance as an agent since April 1st 2001. After 3 years with a direct insurance writer, he decided to open an Independent Insurance Agency in the Olive Branch, MS area. He knew how important it was to have many insurance carriers to be able to quote through since each person's situation is different. He also wanted to open the first, "all friendly staff" agency in the insurance industry. He was very focused on finding the right agents/customer service representatives to meet each customer's need no matter how difficult the situation might be. He challenges anyone to find friendlier people with only one focus in mind and that focus being to help people find the best insurance for the money. He makes one promise and one promise only and it is that each time you call 1st Alliance Insurance, you will find the staff ready and willing to help you in every way possible even if that means referring you to someone else that could meet your needs better. He wants you to take the challenge and call 1st Alliance Insurance today! You'll be glad you did.
Christy Sparwasser
Personal Lines Producer/CSR
Christy is an Agent/Producer at 1st Alliance Insurance, and has been with the agency since April of  2013. Although originally from Mississippi, she moved here from Sherwood, Arkansas in 2013.  She has a great personality and is more than willing to meet each of her clients needs no matter what the problem is.  Christy WILL find the solution for each one!  She is very friendly and loves to know her clients on a personal level. She writes Property and Casualty Insurance.  Christy is married to Josh, who serves in the TN Air National Guard, and has two daughters who are 22 and 17, and an adorable step-son, who is almost 9, that calls her Punkin. They love to travel, are involved with lots of community outreach projects, and cook a lot!
Vicki Keen
Personal Lines Producer/CSR
Vicki Keen has been with 1st Alliance since the business opened in August of 2004. This is her first experience in the insurance industry and she has found her calling. She loves what she does and it shows when she is on the phone with a client or potential client. Prior to this, Vicki was a successful hair stylist in Jackson, MS where she worked for over 30 years. This experience has given her much understanding of customer service and she is great at it!!! Vicki is the agency's office manager and is also a producer.
Marie McDaniel Caruth
Personal Lines Producer/CSR
Marie McDaniel Caruth is an Agent/Producer with 1st Alliance Insurance. Marie has over 26 years experience in the insurance industry. She has been with 1st Alliance since January of 2008. Over the years she has quickly developed a loyal book of business. She resides and works in the same town she grew up in. She is dedicated to building long term relationships of trust, professionalism, and friendship. Marie is licensed in both Property and Casualty as well as Life and Health Insurance.
Donna Trimarche
Commercial Sales Producer
Donna is an Agent/Producer with 1st Alliance Insurance. She has over 25+ years experience in the wholesale/MGA Commercial Insurance Industry. She has been with 1St Alliance Insurance since May of 2015 and is currently growing a commercial book of business for the agency and is excited in doing more! She is very Customer Service oriented, and will always find a way to get the best Insurance Company for your commercial needs.

About 1st Alliance Insurance Agency

Our agency is a locally owned independent agency located in the heart of Olive Branch, MS. We service the insurance needs of Olive Branch, Southaven and the surrounding area.
Owner/Agent, Paul Johnson was born in Memphis, TN., to Dr. and Mrs. Richard Johnson. As the son of a pastor, Paul and his three siblings moved several times while growing up in MS. With each move he gained more and more knowledge and interest in the people of this great state. It was during these years that Paul realized his need to give back to his community.
As a young adult he moved to Jackson, MS, to attend Hinds Jr. College and Mississippi College, where he met his wife, Holly. He went on to finish his education at Mississippi State University. After they married, Paul and Holly relocated to Corinth, Mississippi where Paul began his career in the insurance industry, while Holly pursued her career in physical therapy. In 2004, Paul was given the opportunity to go back to his roots and open an insurance agency of his own in Olive Branch. Paul, Holly, and their three children now reside in Olive Branch where they are raising their family and continue to serve the Lord and the people of this strong community.
Here at 1st Alliance we take that same pride in helping you and your family. Whether you need home, auto, health, life or commercial insurance, give us a call and let us do all the work for you. You can also go to the request a quote tab and we will be glad to call you. We have many top rated companies to quote through. We know that one of those companies will be just right for you.
For quick and easy insurance quoutes click HERE
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Reviews
  • Agent Paul Johnson is the best. He was quick to respond, knowledgeable, friendly, and extremely helpful. We are very pleased with the rates too!
    - 2 Sisters Suds. 6/2/2020
  • Great customer service
    - Audrey Lewis. 6/2/2020
  • My previous insurance had gone up again and was extremely high. So I got a referral to 1st Alliance from a family member. We took a few minutes to go over my previous policy and got a quote back fairly quickly. I went with this quote that was close to the coverage I had before. My insurance cost is now half of what I was paying before.
    - jill bintz. 5/17/2020
  • Zach Crawford helped me save a ton of money on my auto. Close to $80 a month! Very professional and responsive. Couldn’t be happier with my new policy and the customer service that Zach provided. Highly recommend giving them a call and asking for Zach.
    - Jordan Mayberry. 5/17/2020
  • We have been with 1st Alliance for years .. mostly homeowners but also auto .. on and off. Claims and questions were Always handled with no worries for us. We are now retired and on a fixed income and Recently Paul looked over our account and saved us almost $2000 a year by bundling our homeowners and car insurance.... we thot the companies On tv advertised the great rates .. wrong. They won’t look over your account til you do it. Being an independent agent Paul will help u find the best rates. I bet he will save you money too ! Can’t believe how many years we overpaid our car insurance. Give them a chance. They are amazing!! Cathy n Mike H.
    - Cathy Heidenreich. 5/16/2020
  • By far one of the best experiences we have had with homeowners and auto insurance! Lowered my homeowners by more than $300! Everything was done online and was super convenient!
    - Amy Dandridge. 5/16/2020
  • Marie at 1st Alliance shopped for my homeowner's insurance with my first home. She even worked with me to get it a little cheaper and tailor it to fit my needs and monthly mortgage payment. I am thankful for a local agent rather than staying on hold with the insurance company and never talking to the same person.
    - Jerra Scott. 6/8/2019
  • Marie with 1st Alliance has always been very helpful regarding our car insurance needs. Very professional, knowledgeable, and great at answering questions. Highly recommend!
    - Josh Brown. 6/1/2019
  • I have been working with Marie with 1st Alliance Insurance Agency for a number of years noe for my auto and home insurance needs. She has always taken such good care of myself and my son. I am completely satisfied with the customer service I receive and would recommend Marie and 1st Alliance to anyone.
    - Connie McMurry. 5/30/2019
  • Marie saved me a lot of money on my insurance and she was so nice . I’m so glad she is my agent
    - Sherry F. 5/27/2019
  • Marie is incredible and has been so helpful. We use her for business and personal insurance needs.
    - Nicole Caldwell. 5/24/2019
  • Make sure you ask for Marie! She was amazing in helping me get auto insurance. Marie took her time in making sure I was going to have the cheapest auto insurance with full coverage. Thank you!
    - Tomie Chase. 5/21/2019
  • I love everyone at First Alliance Insurance! Marie answers my questions anytime of the day I text/call her! She always responds very quickly.
    - Courtney Prince Ferguson. 5/17/2019
  • I’ve always had great service from Marie. She’s honest and genuine. She’s been my agent for years and is always pleasant to talk to!
    - Alyssa Caruth. 5/16/2019
  • Very friendly and helpful anytime and everytime I call and need anything very positive prompt service always
    - Joe Green. 5/14/2019
  • Marie has always taken excellent care of me and my I insurance needs.
    - William Rustenhaven. 5/14/2019
  • I love having Marie Caruth as my agent!! Recently my husband had a wreck and I was really sick and had lost my voice completely. Marie was able to help me with everything through text and email. She was very thoughtful and accommodating!! I highly recommend her to be your agent as well!!!
    - Melissa Cook. 5/13/2019
  • Marie is the best! So helpful!
    - Krystle McDaniel. 5/5/2019
  • Marie has been nothing short of amazing over the years. I have two cars and my house insured through 1st Alliance and she has saved me money every year without me even asking. At my previous insurer I watched each year as my cost went gradually up but I have been pleasantly surprised that each year my bill goes down. When I first signed up with Marie she sat with me for an hour and went over each item in my policy that I did or didn’t need instead of just selling me one package at a high price. I am incredibly happy to have her and 1st alliance as my place of insurance and I have no plans of leaving.
    - Zack Wolfe. 4/31/2019
  • Fast and friendly service that goes way above and beyond
    - Tracy Kendrick. 4/31/2019
  • Marie Caruth is the best agent. She has been my agent for many years and has always gone above and beyond for my needs.
    - Kim Cooper. 4/30/2019
  • What a huge blessing Paul and Christy have been! They helped me save so much money for the same coverage as I currently have! I couldn’t be happier with their customer service! You won’t meet two nicer, more helpful people! My checking account thanks you too!
    - Judi Stewart. 4/24/2019
  • A+ from us, the insurance agent Marie was super sweet and made the insurance process easy as pie!
    - Tina Wilbanks. 4/20/2019
  • I have had my insurance with Marie Caruth for as long as I can remember. She has always been able to keep my rates low and explain things where I can understand. I am one to shop insurances on a yearly basis but somehow Marie always keeps me in the best hands. I have recommended her to many of my friends over the years and couldn't ask for anything more. I had to make a claim about 5 years ago on my home and aside from the damage to my home, the claim process was amazing. The adjusters were out, did the estimates and the work was being done with almost none of my time being spent on it. This is when I realized I truly was with a place that knows their stuff. I have heard several horror stories from people that have to wait weeks for adjusters and the estimates that barely cover the work needed to bee done. That isn't the case here. A+
    - Jason Cooper. 4/16/2019
  • I highly recommend this company. I have been with this company at least 10 years. Mrs. Vicki is always pleasant to speak with and she always works hard to find me the best price. She also responds in a timely manor when I have any questions. Thank you Vicki for always offering great service.
    - amy j. 4/15/2019
  • Marie is the best. I haved worked with her for years. She is always responsive and knows insurance!
    - Mark Beal. 4/14/2019
  • Marie Carruth is top notch! Always there when you need her. She's been my agent off and on for 20 years and I keep coming back to her! Just love everything about her!
    - debra thomas. 4/10/2019
  • Vicky is great, she understands the customers and works to handle their needs.
    - Barbara Sowell. 4/9/2019
  • I’ve loved having Marie Caruth as my agent for the past few years now. Being a young adult and trying to figure out insurance has been a lot less stressful because is always so patient with all my questions and helpful!
    - Loghan Laufenberg. 4/7/2019
  • Marie Caruth is my agent for the last 5 years. She is always fast and efficient, she works very hard to get us the best coverage for our money. She is friendly and very personable. I highly recommend her for all of your insurance needs.
    - Kelly McCommon. 4/7/2019
  • Highly recommend Marie McDaniel! She’s great and helps in a snap if you call her. You call and she takes care of it right then.
    - bamcdaniel161 . 3/26/2019
  • I have had insurance with Marie at 1st Alliance Insurance for several years. I have been very pleased with this agency. I would recommend this company.
    - Jean Campbell. 3/25/2019
  • They do a great job of finding the lowest rates, and Marie always there if I need anything.
    - B B. 3/24/2019
  • Marie is the best insurance agent , when we moved to Atlanta we had to leave her and then we moved back to Olive Branch we were covered before we ever left our drive way in Atlanta. We will never leave her again!
    - Mishe Patricia Megan Shackleford McKnatt Cole. 3/24/2019
  • Awesome customer service. Very nice people to deal with and they got me good rates.
    - Angie McDaniel. 3/16/2019
  • I love working with an independent insurance agency, but these guys really exceed my expectations. They are perfectly happy to spend a day doing research to find me the best coverage for my needs. I definitely recommend!
    - Erica Carpenter. 3/12/2019
  • From the moment I called and inquired about quotes I was greeted with excellent customer service from Ms. Marie. She got me the best possible quote and always answered every time I called. Adding my new vehicle to our policy was fast and simple. Excellent service from everyone at 1st Alliance…
    - Monica Green. 3/12/2019
  • Marie at 1st Alliance did a great job finding me and insurance plan that was right for us. It was easy, fast, and my new rate is $40 cheaper than I was paying before! 😁
    - Mary Cox. 3/4/2019
  • Marie is such a class act! Very professional yet down to earth!!! I will never change agents! Thank you Marie!
    - Tamisha Henderson. 3/3/2019
  • Ms. Vickie has been our agent for several years now. Friendly office!
    - LaDonna Logan. 3/2/2019
  • Very proactive agency. Stays on top of competitive pricing before I even ask. Super helpful. Great customer service.
    - Cindy Raburn. 3/1/2019
  • Vicki Keen at 1st Alliance has given us several years of impeccable service which has been “second to none”. I have had several agents within the Memphis/OB area for years and Vicki has been our agent for years and we will continue with 1st Alliance as long as Vicki Keen is there!
    - Greg Weatherly. 2/28/2019
  • Been with 1st alliance for 9 years now and have saved money with my homeowners and auto insurance. Do yourself a favor and check out the fine folks at 1st alliance! Staff is very friendly and knowledgeable!
    - Drop Shot Dave Moyes. 2/28/2019
  • Good value and excellent customer support. Vicki has been especially helpful whenever I need something or have questions about my insurance policies.
    - Derek McGill. 2/26/2019
  • I have been with 1st Alliance for years now and I have always been quite pleased with their product and their service. My Agent, Vicky Keen, has always been very helpful anytime I’ve had a claim. Additionally she has always been more than happy to help with any information I’ve needed. I can’t recommend them enough.
    - Chris Shoemaker. 2/26/2019
  • Marie is the best at 1st alliance insurance! She can always answer any question I have and wastes no time. She’s on top of it all the time! She makes getting insurance easy and explains everything in a way that I can understand! Thanks for being awesome Marie!
    - Jennifer Ohlendorf. 2/26/2019
  • Marie is my agent, and has been for years! Great customer service and is always very helpful! Don't hesitate to give her a call for all of your insurance needs.
    - John Brooks. 2/26/2019
  • 1st Alliance is very good! They are all very nice and hardworking. Christy is my agent & helped me out when I was a new driver. I would recommend them to anyone looking for insurance... in a heartbeat!
    - Edra Green. 2/26/2019
  • TOTALLY AMAZING!!!! I NEVER KNEW THAT TRYING TO GETTING INSURANCE COULD BE LESS STRESSFUL AS MRS. MARIE CARUTH MADE IT FOR ME AND MY FAMILY!! SHE WAS SO HELPFUL AND EXPLAINED EVERYTHING TO ME WHILE ALLOWING ME TO HAVE SEVERAL DIFFERENT OPTIONS TO ACCOMMODATE MY FINANCIAL INCOME!! SHE GAVE ME SOME VERY IMPORTANT INFORMATION AND ALSO TAUGHT ME SOME VALUABLE THINGS ABOUT INSURANCE POLICIES WHICH HELPED ME TO CHOSE THE BEST POLICY FOR ME!!!!! THANKS!!! I WILL RECOMMEND HER TO EVERYONE WHO IS IN THE MARKET FOR A GOOD , REASONABLE, AND HONEST AGENCY TO TRUST IN FOR THEIR FAMILY INSURANCE POLICIES. ( LIFE , AUTO, AND/OR HOME)
    - Gaming with Damorrious32. 2/25/2019
  • Quality service! Highly recommend!
    - Corey Mcdaniel. 2/25/2019
73 Reviews
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Contact Us
Phone
662-404-8424
Business hours
Mon - Fri: 8:00am - 5:00pm Weekends: Closed
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